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This web page mcgillclick.com states the following, "James Calloway Caldwell, Jr." We saw that the webpage also stated " Billy Joe Millsaps, Jr." It also said " Welcome to McGill Click Funerals and Cremations. When you experience a death in your family, you need the utmost in caring service. Families trust our guidance in making the right choices for their needs and budget. Funeral service has changed rapidly in the last few years and flexibility has become very important." The header had mcgill click funerals and cremations as the highest ranking optimized keyword. It is followed by funeral home, loudon, and tn which isn't as ranked as highly as mcgill click funerals and cremations. The next words mcgillclick.com used was tennessee. www.mcgillclick.com was included but might not be understood by search crawlers.